Normal's Books and Records

Draft Horse designed a new logo for Baltimore audio-literary institution Normal's Books and Records. The spiky letterforms are inspired by the prickly hair worn by classic Ernie Bushmiller character Nancy. Artist Derrick Buisch's graphic manipulations of Nancy and her pal Sluggo, called "Slancys," are accompanied by text treatments by Draft Horse, and feature in other Normals branding materials, such as the neat-o LP bag pictured below.